Bab Tooma

The challenge

Bab Tooma had everything a great restaurant needs — authentic food, loyal regulars and a strong reputation among those who knew it. What it lacked was digital visibility. There was no proper website for hungry customers to find, the brand looked different on every menu and flyer, and searches for Syrian food in the area were sending diners to competitors instead.

The brief was simple to say and demanding to deliver: make the online presence as good as the food, and make it bring in new customers — not just look nice.

What we did

Rather than a website in isolation, we built a joined-up digital foundation where every piece reinforces the others — one brand, one voice, from Google search result to printed menu on the table.

• Custom WordPress website with menus, gallery and enquiry forms
• Brand identity refresh applied consistently across every touchpoint
• Local SEO: Google Business Profile, local keywords and citations
• Digital marketing campaigns to reach new local diners
• Professional print design — menus, flyers and promotional materials

The approach

The design leads with what sells a restaurant: the food. Rich photography, a menu that's effortless to browse on a phone, and clear routes to find, call or message the restaurant — because most diners decide where to eat while holding their phone.

Local SEO focused on the searches that matter — Syrian restaurant, Middle Eastern food and dish-level terms in the surrounding area — while the print work carried the same brand onto tables and into hands, so the experience feels consistent from first Google search to final bill.