Is ChatGPT good for SEO?
To answer this topic, let’s look at what SEO can achieve for a cannabis firm. SEO is an essential marketing technique that ensures a business website ranks higher in the search index by delivering a better search experience.
SEOs can negotiate even the most flawed search ranking algorithms by creating unique and high-quality content. It cannot rely on duplicate information obtained from another site or old information updated by another. Instead, Google and other search engines prioritize distinct, user-generated information that is new and distinctive over other content. This is at the heart of what makes ChatGPT unsuitable for SEO.
How ChatGPT’s content creation hurts SEO?
With the release of ChatGPT, many marketers expected the technology to assist them satisfy large content development demands, resulting in a wave of new material. However, once the technology’s limitations became apparent, it became clear why this would be ineffective for SEO.
When you ask ChatGPT to write an article, it generates boilerplate content based on sources found on the internet. The content isn’t original. It does not provide specific and unique insights. It is a concise description of the information it found and rewrote.
These are the same features that frequently harm SEO, resulting in low content scores and failure to appear in searches submitted by target audiences.
If all marketers used ChatGPT to create content, there would be a lot of extremely similar content out there with little uniqueness. With everything so similar, nothing jumps out, including the ChatGPT SEO impacts. Outperforming competitors will be tough due to the similarity of the content generated. In some circumstances, using AI to generate content after a competitor has done so can harm your SEO.
ChatGPT is not reliable and often wrong
Because of the nature of AI technology, it is quite likely that ChatGPT will plagiarize content. This is not only terrible for SEO for the reasons mentioned above regarding unoriginal content, but it is also bad for business to be found stealing another company’s content.
It has also become obvious in recent months that ChatGPT frequently fabricates information. Because the technology cannot distinguish between good and bad information or fact-check its sources, it is prone to errors. It also, unexpectedly and without explanation, gets things wrong. It also frequently delivers out-of-date information, as its current training only covers content through 2021. Anything modified after that is not accessible to the technology.
Technology has been used to spread bogus conspiracy theories, manufacture academic papers, produce fake quotes, misrepresent people’s policy viewpoints, and disseminate political and medical misinformation. Because SEO relies heavily on authoritative and professional sources, ChatGPT encourages SEO may harm your organization because to these concerns.
How ChatGPT can be useful
ChatGPT can be useful for developing content if it is viewed as a resource rather than a silver bullet solution. First and foremost, it is an excellent instrument for getting started with writing. AI can help a writer create an outline and make suggestions to aid them through the process.
You can ask ChatGPT for a bullet point article outline on a certain topic to assist structure the content, keep it focused, and meet your needs. The writer must produce the content from the constrained outline, however ChatGPT assisted in the process.
Second, ChatGPT can help you brainstorm crucial writing aspects, such as a headline. Its suggestions may not be flawless or creative, but they provide a foundation for a writer to build on, resulting in an engaging, unique headline.
Third, ChatGPT is helpful for proofreading. The program evaluates the work and can enhance it by making it more concise, fixing punctuation, replacing run-on phrases, and correcting grammar. It’s also good at rewriting sentences, giving a writer many options for improving their content.
