Chicking Selly Oak

The challenge

At peak times, fast food restaurants fight a battle on two fronts. In-store, phone orders interrupt the counter and the queue grows. Online, delivery platforms bring in orders — but take a significant commission on every single one, and own the customer relationship instead of the restaurant.

Chicking Selly Oak needed a third route: a way for busy customers — students, families, workers on a break — to order ahead in seconds from their phone, skip the queue, and collect fresh food at a time that suits them, with every penny of the order going to the restaurant.

What we did

We built a dedicated Click & Collect website with one obsession: reducing the number of steps between "I'm hungry" and "order placed." No app to download, no account required to browse — just a fast, mobile-first menu built for thumbs.

• Dedicated Click & Collect ordering website — no app download needed
• Full menu with meal deals, options and item customisation
• Collection time selection so food is fresh when the customer arrives
• Secure online payment with instant order confirmation
• Orders sent directly to the restaurant — 0% third-party commission

The approach

Every design decision was measured against one clock: how fast can a hungry customer on a phone get from opening the menu to a confirmed order? Menu categories mirror how people actually order — meals first, sides and drinks prompted at the right moment — and item customisation takes taps, not typing.

On the restaurant's side, the flow had to fit a busy kitchen, not fight it: orders arrive clearly with collection times, so food is prepared fresh against real pickup slots rather than sitting under a heat lamp. And because orders come direct, the restaurant keeps its full margin and owns its customer relationships — instead of renting them from a delivery app.